In this class we've looked at how we can and must use the social networking opportunities avail. today to promote our business or company. There is too much exposure with sites like Youtube, facebook, twitter, etc. to not have material on those venues for potential or existing clients.
I took this course to learn some ideas and create a strategy for marketing my venture and had the opportunity to launch it at the same time as this course. Lele Wa'a Inc. is our North Shore Charter boat company and with the help of an inexpensive website ($9.99 to start 14.99 @ mo.) we set up with photos and information and had an email blast with a facebook page and wham.
We had over 500 hits to the website in 3 weeks! Those are people who navigated away from Facebook, or the internet to view the page and actually engage in the material. Within the first month the boat was booked for every OC-1, SUP, and OC-6 race requiring an escort boat for the rest of the year plus a handfull of other charters.
Using this media works! People don't listen to radio commercials or television ads unless they're funny. Social media marketing is a way to engage your market that is interactive and virtually free.
We have a huge advantage in business to day over entrepr. in the past as we have access to these tools.
Check us out at www.lelewaamaui.com or facebook Lele Wa'a Maui North Shore Charters. We're putting together now a media blitz with photos and video from the boat for Youtube and google and that will hopefully fill the rest of the year.
Creating a webpage or social media page is creating a marketing animal that works while you're eating, sleeping and working. Get out there, start your business and unleash the virtual marketing monster for yourself.
Cpt. Wilmes out
Thursday, April 29, 2010
Wednesday, April 21, 2010
10 Ways to measure social media success
I think this article provides a good, simple way to measure the success of our marketing plans if we were to follow through with them.
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