UHMC Marketing: September 2011

Aloha!

I'm writing on the blog just to say 'Hello' to fellow classmates. (and honestly, the 10 extra credit points are a good marketing incentive :D)

I have a question for my classmates:

Since beginning this marketing class, has anyone else noticed or paid greater attention to their television/magazine/movie advertisements?

I can't help but notice things in an entirely different light.

For example:

There is an Allstate Insurance commercial that I have seen on TV a lot lately.

In the first few sentences the announcer makes a reference to a woman living off of a "ramen noodle diet" and then about Allstate being affordable enough.

When I first saw the ad, my boyfriend and I laughed about it for a second (because we too are often financially restricted to ramen noodle diets) and then I thought about it deeper.

I know that we, and plenty of other 20somethings, are struggling to work, put ourselves though school, pay for rent, gas, etc, which results in a low budget geared towards our groceries.

If this is the case for us, and an entire demographic of college students, then Allstate hit the nail on the head by using such a common phrase as "ramen noodle diet" and gaining the attention of many a viewer who are watching and thinking "yes! thats me!"

.....and then the catch!

If the women on tv who is living off of ramen noodles can afford Allstate insurance, then I too must be able to afford Allstate insurance!

This is just one instance of marketing that I picked up on.

So...has TV watching, magazine browing, and movie going changed at all for you since begining the class?

-Heidi Marcz

What is Loren Adams doing

in the Art world now?

That's a good question!

"Sharing the light I have seen with the most distant man…"

We were invited to present my original oil painting: "The Maiden Voyage of the
Mo'okiha" at the Native Hawaiian Chamber of Commerce Business Festival

which was all day on Friday September 2nd, 2011 at The Grand Wailea Resort.

Philanthropically speaking it was a great success. The Hui O Wa'a Kaulua canoe

club of Lahaina, Maui was one of the larger booths. We had between 5 to 8 people

in the booth from 8:00 AM till 6:00 PM at the grand ballroom of the Grand Wailea.

There were well over 500 people involved plus the visiting public. The event was

started on the beach with The Grand Kahuna Kamu Kali'i Tua, Phd. The Hui O

Wa'a, The Royal Order of Kemehameha, The principle officers of OHA The Office

of Hawaiian Affairs, The Mayor, Two Senators, Maui Paddlers Club, All the officers

of the Native Hawaiian Chamber of Commerce and pretty much anyone who was

anyone including Alakahi'i Maleka, Maui's own morning radio show hostess who

was also one of the Masters of Ceremony through out the whole day on into the night.

There were about 300 people, mostly dignitaries and V.I.P. on the beach at 6:00 AM

for the opening ceremonies initiated by Kahuna Kamu Kali'i Tua who was actually

the founder of the Native Hawaiian Chamber of Commerce Business Festival. He

is by simple coincidence my good friend from our High Priest Quorum at church.

Professor Kali'i Tua is also the head of the Native Hawaiian Studies program at the

University of Hawaii Maui campus.

Patty and I got up at 4:00 AM to get ready and leave by 5:00 AM to make the 45

minute journey to the Grand Wailea. After the opening ceremony on the beach we
headed up to the Ballroom courtyard to set up the painting with our group who
were ready with the best display. All the booths were closed at 6:00 PM but we

were invited by Keoni & Pamela and the V.I.P. to bring in the painting, easel and

the whole Hui O Wa'a table with our lighting and brochures into the main ballroom

during the dinner and awards ceremony. This included armed guards in full dress

uniforms standing by the painting and at the doors during the gala affair. The whole

event lasted until about 9:30 PM. It was like a page out of a great literary work with

all the grandeur, pomp and circumstances anyone could possibly immagine.

We had talked to a few hundred people and gave out about 100 brochures during

the daytime exhibition and left the display with about another hundred of them

on the table during the dinner and awards ceremony. We left a signup sheet for

interested clients and a notice that I was in attendance with my cell phone number

to call for assistance.

It was about midnight when we finally got home and we still had not unloaded

the van. It was one of the most interesting, uplifting and exhausting experiences

of our lifetime. There were no sales but we felt our contribution with a fine example
of original Art representing the host culture and the canoe club as highly important.

We were like the christmas tree at a grand party… not that we didn't get plenty of
attention, respect and praise but there were simply no sales. Lots of indicated sincere interest in collecting one of the prints were discussed with much praise from many

so Patty expects some business will evolve from all of our efforts. The Hui O Wa'a

did sell 23 t-shirts though. All I can say is "All things are with God" we did our

very best. We didn't have the Koa frame for the painting but we did manage to

get a grand one at "Picture it Framed" in Kahului, who framed the Maiden Voyage
of the Mo'okiha O P'ilani. It looked so beautiful with the lighting… I can remember
all the Ooh's and Ah's because it was very well received as though it was a shrine.
Indeed it was the most beautiful display at the whole NHCC Biz Fest.

–––––––––––––––––~~~ Limited Edition progress report ~~~––––––––––––––––––

So far we have collected money for two prints and expect more to come in soon.

It will take about 4 more sales before we can go to the printers. We spent $445.00

of the money we have collected to make 400 beautiful brochures that we're very

proud of. They are perfect in every way now that they are revised to include the

price of $1,550.00. Timing is everything but so is the main point of it all; "Sharing."

–––––––––––––––––~~~ Other news in the life of the Artist ~~~–––––––––––––––––

The good news is that I went back to school at UH Maui and I'm taking lots of fun

classes and doing well with 12 units so far: ICS Introduction to Computer Science,

English Writing & Composition, Markting 101 and an evening Art class on campus

with my grandson David. We are enjoying these studies together.

I will get good grades… become an honor student so I get scholarships and go for

my Masters in Anthropology and Fine Arts. Then I will have the other so called

missing pieces the academic world says I need. Then I too will be able to make

paintings that look like someone threw a pizza on the floor or took a picture of a

used diaper.

Next I will become rich from the sale of the crap Art using my education to justify

myself and the ridiculous. Ha! Ha!" Just kidding. I'll of course keep making Art for

the sake of Art and sharing the joy with the world. Art is supposed to be the exact

oposite of crime according to the State Civil Codes.

Since we all need to have healthy goals that actually contribute to our society and

the widening of the planetary cultural base; I know that I will be very successful and

Someday I will be wealthy enough to buy back all of my paintings and keep them

safe. Then I will build The Loren Adams Museum of Fine Art and open a gift shop

that sells reproductions and Loren Adams memorabilia like other thinkers do.

As of that day I will then afford my greatest imagined luxury: I can then afford

to be as kind, generous and philanthropic as my heart dictates; "Sharing the light

I have seen with the most distant man…"

There now, see I do have a good plan after all. Since 66 is the new 50 I will live

to be well over a hundred years old remembering if I loose my sense of humour
it just won't be funny!

In ending; I invite your comments and best wishes.

Mahalo Sincerely, Loren Adams

Click to enlarge this brochure: