Last year T-mobile hired about 400 dancers dressed in street clothes and uniforms to do a surprise dance number in the Liverpool Street Station in London. They filmed it and used it as part of a commercial that aired in the UK. These events (called flash mobs) used to be a performance art, but now companies have started using them for publicity. On Youtube you can see other flash mob promotions (such as one for Fox's "Glee".)
Here it is:
And here is a behind the scenes/ making of video:
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