Marketing 120

Aloha!

I'm writing on the blog just to say 'Hello' to fellow classmates. (and honestly, the 10 extra credit points are a good marketing incentive :D)

I have a question for my classmates:

Since beginning this marketing class, has anyone else noticed or paid greater attention to their television/magazine/movie advertisements?

I can't help but notice things in an entirely different light.

For example:

There is an Allstate Insurance commercial that I have seen on TV a lot lately.

In the first few sentences the announcer makes a reference to a woman living off of a "ramen noodle diet" and then about Allstate being affordable enough.

When I first saw the ad, my boyfriend and I laughed about it for a second (because we too are often financially restricted to ramen noodle diets) and then I thought about it deeper.

I know that we, and plenty of other 20somethings, are struggling to work, put ourselves though school, pay for rent, gas, etc, which results in a low budget geared towards our groceries.

If this is the case for us, and an entire demographic of college students, then Allstate hit the nail on the head by using such a common phrase as "ramen noodle diet" and gaining the attention of many a viewer who are watching and thinking "yes! thats me!"

.....and then the catch!

If the women on tv who is living off of ramen noodles can afford Allstate insurance, then I too must be able to afford Allstate insurance!

This is just one instance of marketing that I picked up on.

So...has TV watching, magazine browing, and movie going changed at all for you since begining the class?

-Heidi Marcz